Entries by Katey Ferenzi

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7 Signs Your Business Needs A Better Solution for Managing Product Data

The challenge for companies to efficiently meet the dynamic demands of product data for omnichannel is increasing exponentially. This is especially true for businesses attempting to support multiple stores, geographic regions and marketplaces. Unfortunately, many businesses; Are unaware they have an issue Excuse laborious, manual and expensive processes and tools as a “part of business.” […]

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User Guide: How Staff Leverage PIM to Streamline Operational Workflows

Recently we discussed the inner workings of a PIM solution, and how it unifies internal systems and workflows for mid and enterprise businesses. However, the benefits of a PIM truly shine when they are tied to the specific team(s) and/or individuals(s) who will directly leverage the tool to manage and promote products. By taking a […]

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Decoding PIM: How to Boost Product Merchandising and Marketing Efficiency

Being in touch with your customers’ shopping behavior and desires is the ultimate goal of any ecommerce company. However, product merchandising and marketing are often laborious, manual processes that require multiple systems and data sources to be effective. Things like pricing information, digital assets and product descriptions are often stored in separate systems and only […]

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Benefits of a Product Information Management (PIM) Solution for Mid and Enterprise Businesses

Although PIMs are currently popular among mid and enterprise businesses any business looking to streamline and scale can benefit.  Every day as individuals and teams work to manage sourced data, inventory, item numbers, price lists, references, catalogs, SKUs, images, videos, language translations, localizations, supplemental documentation, web collateral, web pages, promotions, custom attributes and more, the […]

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Jasper PIM Answers: What is a PIM?

What is a PIM?  The question “what is a PIM?” isn’t uncommon as the technology is rather new compared to well-known terms like “ecommerce platform.”  A PIM system stands for Product Information Management; a middleware software solution that centralizes your organization’s unique product data and provides advanced features and functionality for simple management and distribution […]

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[VIDEO] SaaS Technology: The Route to Scaling Innovation for Commerce

Recently, during Bigcommerce’s MAKE IT BIG Online Conference, Tracy Wallace (TW), host of the video and Editor-in-Chief at BigCommerce, sat down with many commerce thought leaders including; Steve Case – CEO and Co-founder at Revolution and AOL Pauline Brown – Author/Lecturer/Advisor, and LVMH Moet Hennessy Louis Vuitton Jackson Jeyanayagam – CMO at Boxed.com Ezra Firestone […]

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Jasper PIM Announces American Office, Global Expansion, Senior Hires, and Partnership with Magento

AUSTIN, Texas and TORONTO, Ontario, September 18, 2018  Jasper PIM, the SaaS platform helping retailers expand globally and into new channels, today announced the opening of its first American office in Austin, global expansion efforts into Australia, the appointment of executives to its leadership team, and a partnership with ecommerce platform Magento, an Adobe company. […]