Optimizing Your eCommerce Store for Mobile
Both Browsing and Searching Options People either know exactly what they want or are having a browse. They may be linked to a specific product page, or have landed on your site for searching through product lines or ranges. In either instance, your site needs to cater to both circumstances. Having a great mobile-optimized search feature, and a homepage that visually takes you on a tour of your offer and product line will ensure people stay on your site for recreational browsing. Product pages need to be visual and provide all information, but on screens that are small enough to be held in hand, cluttering can happen pretty fast. Consider collapsable descriptions and product information, to make way for beautiful imagery. Navigation should be simple, so customers do not need to go far to find what they want.