How PIM Marketing Enhances User Experience
Accuracy and Ease of Use
When product descriptions are inaccurate or inconsistent across supply chains, the parties that suffer the most are retailers and consumers. Merchants lacking the information necessary to accurately represent products in their inventory risk disappointing customers. Users on eCommerce sites search for and purchase products with the expectation that they will receive the same edition or version of an item that is described and pictured by the retailer.
Over time, users may become less likely to make purchases from retailers that gain a reputation for posting inaccurate descriptions of the products they have in stock. Sales are most likely when users can easily identify the product they are purchasing and trust that the item described is the one they will receive. In these instances, user confidence leads directly to sales. A PIM system means that all information input will be consistent across all areas your organization.
Guaranteeing Product Data
A relationship between producers, suppliers, and retailers should be based on solid PIM solutions. Merchants can then ensure that the product information that they provide to customers is trustworthy. When a retailer can rely on accurate inventory data, the quality of UX on their eCommerce site will increase dramatically. Correct inventory data should amount in fewer complaints about inaccurate representations of products, return requests, and other public expressions of dissatisfaction which in the age of social media can make or indeed break your operation.
Information Leads To Satisfaction
PIM systems can account for an extensive amount and variety of inventory data, including basic descriptions of items and ranges of options including colours or sizes. More complex systems can also provide universal updates of customer feedback including reviews. Trusted sites are more likely to have customers generate positive descriptions of the products sold and the usefulness of retailers in providing the items described.
The more data – particularly independent user-generated responses – that can be linked with inventory items and shown to other users, the more likely customers will be to use a given retailer as a one-stop shop for learning about and finally purchasing a product. These are all types of desirable transactions that can be achieved by eCommerce merchants when accurate inventory data is made a top UX priority.]]>