How PIM Marketing Enhances User Experience
Accuracy and Ease of Use When product descriptions are inaccurate or inconsistent across supply chains, the parties that suffer the most are retailers and consumers. Merchants lacking the information necessary to accurately represent products in their inventory risk disappointing customers. Users on eCommerce sites search for and purchase products with the expectation that they will receive the same edition or version of an item that is described and pictured by the retailer. Over time, users may become less likely to make purchases from retailers that gain a reputation for posting inaccurate descriptions of the products they have in stock. Sales are most likely when users can easily identify the product they are purchasing and trust that the item described is the one they will receive. In these instances, user confidence leads directly to sales. A PIM system means that all information input will be consistent across all areas your organization.