Migrating to a new eCommerce platform? Beware the challenge of user adaptation
Choose the right system for your culture To foster real change, the process needs to be led from the top. If senior management or ownership doesn’t want to make the shift, it will never be accepted among the rank-and-file. Solving people problems means tapping the talents of an effective leadership team who can find the right software, sell it to employees and ensure its adoption and effective deployment. Easy, right? This is where organizations tend to separate the managerial wheat from the chafe, so to speak. We would argue that the first step when test-driving any new eCommerce solution (or PIM, for that matter) is to devote equal time to focusing on the organization’s operational needs, user experience and employee culture. Let’s focus on that last point for a moment. If yours is a workplace filled to the rafters with keen innovators who want to learn about new technology, then your options for choosing new software expand dramatically. Team members who fall into this category may be so comfortable with tech that they’re prepared to suggest ongoing modifications to a new platform to improve efficiency in areas such as merchandising, for example—leading from the bottom up so to speak. We’ve also seen the exact opposite scenario play out, where change-averse staff recoil at the thought of learning new technology. In that case, finding software with the most user-friendly interface possible is a smart choice.