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Jasper PIM American Ofice Global Expansion And Partnership With Magento Banner

Jasper PIM Announces American Office, Global Expansion, Senior Hires, and Partnership with Magento

AUSTIN, Texas and TORONTO, Ontario, September 18, 2018

 Jasper PIM, the SaaS platform helping retailers expand globally and into new channels, today announced the opening of its first American office in Austin, global expansion efforts into Australia, the appointment of executives to its leadership team, and a partnership with ecommerce platform Magento, an Adobe company.

Jasper PIM’s first US office is situated close to some of the company’s biggest partners, including Magento, an Adobe company, and BigCommerce, and will create jobs in engineering, product, and sales roles.

Helping Retailers Scale Globally

Jasper PIM's CEO, Jon Marcella Head Shot

According to Deloitte’s Global Powers of Retailing 2018 report, two-thirds (66.8%) of the world’s top 250 retailers have foreign operations, in 10 countries on average. Retailers that only sell domestically are missing a big opportunity.

Jasper PIM helps mid market and enterprise B2B and B2C merchants internationalize their operations with ease. It creates a central repository for all products and data syncs, multiple languages and currencies, across all channels.

This means they can seamlessly manage, merchandise, and market the inventory anywhere in the world. Jasper PIM makes it easy to publish that information to a new online marketplace such as Amazon or eBay, or sell to an international market.

“We’re at an interesting moment in the world of online retail, where it’s easier than ever to get a business off the ground but much harder to scale it,” said Jon Marsella, Founder and CEO, Jasper PIM. “The dominance of major retail marketplaces is both a threat and, if handled right, a huge opportunity.”

“Retailers that use a PIM can now have one central location for information about the products they sell, whether they stock ten item SKUs or tens of millions, and quickly propagate that information across any channel, language, currency, or store around the world. We also help retailers connect their sales orders across these new channels back into their ERP accounting and inventory management solutions.”

“We’ve helped retailers for many years, first as an enterprise systems integrator supporting brands one at a time, and now as a SaaS technology platform available for much larger audiences,” said Marsella.

Executive Appointments

Jasper PIM has announced a number of executive hires to help it enter its next phase of growth, supporting retailers around the world:

  • Michael Durance, Chief Strategy Officer — Michael’s background includes taking Call Genie to an IPO on the Toronto Stock Exchange as CEO, and running xiVentures Fund. At Jasper PIM Michael will work directly with Jon Marsella to lead the strategic direction of the company.

  • Peter Daly, VP of Technology — Peter has a track record of delivering enterprise scale technology solutions to customers in ecommerce, with a proven ability to lead development of SaaS solutions. He will lead Jasper PIM’s continued product and technology innovation.

  • Derek Rosenzweig, VP of Business Development — Derek brings years of ecommerce experience from the likes of BigCommerce,, and Brightpearl, to this newly created role. He will oversee channel development and sales globally.

“Michael, Peter, and Derek bring tremendous experience and passion to Jasper PIM, and all our clients will benefit from their smarts,” said Marsella.

Magento Names Jasper PIM a Select Technology Partner

Magento Select Partner Technology PIM logoJasper PIM also announced that it has become a Magento Select Technology Partner for leading PIM technology.

“Jasper PIM is a global leader in Product Information Management, and we are pleased to welcome them as a Select Technology Partner,” said Ryan Murden, Head of Business Development at Magento, an Adobe company. “We brought in Jasper PIM to deepen their Magento product integrations and help merchants expand globally and into new channels.”

Who Uses Product Information Management (PIM) and Why

Jasper PIM is already being used by international brands like Skullcandy, Chuck Levin’s, Avery Dennison, and Mad Dogg Athletics, creators of the official peak pilates and spin cycle brands.

“Before Jasper PIM, we lacked a central system of record and outdated data was being presented to our consumers,”  said Jenny Buchar, Senior Manager of Digital Operations, Skullcandy.

“Jasper PIM enables us to focus on accelerating our ecommerce business, versus managing our data. Since implementing Jasper PIM, we can’t imagine a world without it.”

Having a central place to manage inventory is not a new challenge. Retailers have faced this issue for years, and they’ve had to contend with various unsophisticated or pricey solutions in the past. Many retailers handled their product information manually by wrangling spreadsheets, which is prone to errors and impossible to scale. Larger retailers developed their own bespoke PIM at great expense and frustration. Some attempted to use all-in-one platforms, which are often bloated, expensive and lead to compromise in both performance and flexibility.

Jasper PIM integrates seamlessly with leading ecommerce platforms and marketplaces such as Magento, BigCommerce, Shopify Plus, Amazon, and eBay, and supplements them with a wealth of merchandising and workflow management capability.

Media Contact

Vuki Vujasinovic

About Jasper

Jasper PIM is the leading Production Information Management (PIM) solution, empowering mid market and enterprise brands to scale globally. The SaaS cloud-based platform centralizes product information across entire commerce technology stacks via its unique Integration Platform as a Service (iPaaS). Jasper PIM’s advanced controls and features allow for the refinement of back office operational workflows and optimization of all sales channels, online stores, markets, currencies, languages, ERP systems, catalog printing, and more. Brands like Skullcandy, ME to We, Berlin, Powell’s Books, Barcodes, Avery Dennison PFS, and Mad Dogg Athletics (, use it to help them easily expand into new markets and stay ahead of their competition. Jasper PIM currently integrates with Magento, BigCommerce, Shopify Plus, Brightpearl, SAP, Netsuite, Google, Amazon, eBay, ChannelAdvisor, and many more.