ANS Xtreme Performance
#1
Paintball retailer in the world
30+
Years sports equipment and accessories
140,000+
Product SKUs
2.2M+
Product data points

The Challenge.
Manual replication was slowing growth.
ANSgear ran multiple storefronts and marketplaces, but product data lived in silos. Every price change, attribute tweak, or content update had to be reentered on each platform—turning simple edits into daylong tasks and creating risk for inconsistency at scale. There was no fast, reliable “round trip” for bulk edits, and teams were stuck copying instead of creating.
The JasperX Solution.
A single, channelaware product record—built to scale.
With JasperX, ANSgear now owns a single product record outside any ecommerce platform. From that hub, the team publishes clean, consistent data to every digital channel—while controlling exactly which attributes stay global and which stay unique per brand or site.
JasperX also lets ANSgear define custom metafields that trigger theme or styling changes automatically on their storefronts—unlocking new efficiencies without custom code copy/paste.


The Results.
Migrating ~140K SKUs and 2M+ attributes isn’t trivial. ANSgear and JasperX collaborated closely, solved friction points quickly, and went live in a “reasonable” timeframe—proving highscale catalogue transitions don’t have to be high drama.
Hours into minutes
What used to take a full workday (or more) to update manually on platform now takes ~30–45 minutes in JasperX—endtoend, with confidence.
Proven at high volume
ANSgear operates a 140KSKU catalogue with 2.2M+ attributes, and still sees ~280,000 syncs each month as they adjust pricing, costs, MAP, preorders, and stock statuses. JasperX keeps pace—every day.
More creating, less duplicating
Instead of chasing parity across sites, the team spends time launching new items, listings, and content. One person can now syndicate product information across multiple channels—work that previously required several people.
Centralized control, flexible by channel
The team can decide which attributes are universal and which are channelspecific, preserving each brand’s identity without sacrificing data integrity.
“The same workflow we do in Jasper in 30–45 minutes could take a full workday—or multiple—if we had to do it manually on the website platform…
…Jasper let us own a singular product record outside any ecommerce or marketplace platform and push that data into any connected channel—without rebuilding the data each time.”
Derek Dunbar, Director of Operations ANS Extreme Performance
