Product Data Quality Is the New CX Battleground
In the era of connected commerce, customer experience (CX) is no longer confined to storefronts and support teams – it begins with your Product data quality.
From the moment a shopper lands on your site to the final click at checkout, the quality of your product information has the power to either build trust and convert, or frustrate and send them elsewhere. At Jasper PIM, we’ve seen it time and again: messy, inconsistent, or incomplete product data quietly erodes brand credibility, customer satisfaction, and revenue.
CX Starts with the Right Data
For CMOs, CDOs, and ecommerce leaders, product data quality may not seem like the frontline of customer experience, but it is. Every time a customer sees a different product description across channels, hits a broken image link, or receives an item that doesn’t match expectations, the experience suffers.
The consequences? – Higher return rates – Lower conversion – Reduced NPS – Lost lifetime value
According to Gartner, poor data quality costs organizations an average of $12.9 million annually – and much of that can be traced back to flawed product experiences.
The Hidden CX Killer: Inconsistent Product Data Quality
Product information is foundational. Customers rely on it to decide if your product fits their needs — and when it’s inconsistent, incomplete, or wrong, they lose confidence fast.
Imagine: – A shopper sees conflicting product specs on mobile vs. desktop. – Another orders a red jacket, but receives burgundy. – A third abandons their cart because there’s no size chart.
Each of these moments seems small — until they stack up into lost sales, support tickets, bad reviews, and long-term brand damage.
Turning Data into a CX Advantage
Winning teams treat product data as a CX asset. They centralize and govern it, ensure consistency across all touchpoints, and make it a key pillar of their digital strategy.
A Product Information Management (PIM) system like Jasper does exactly that — enabling your team to: – Unify product data across teams, channels, and systems – Enforce data quality standards to reduce errors and confusion – Scale product content quickly and accurately across storefronts, marketplaces, and regions – Improve speed-to-market with accurate, conversion-ready data
It’s not just about clean data — it’s about delivering a better customer journey at scale.
Ready to Audit Your CX?
We’ve created a free CX Product Data Audit Template to help you identify where your product data may be falling short — and where to focus your efforts for maximum impact.
Contact us to get your copy and start improving your product data – and your customer experience.
