The challenge for companies to efficiently meet the dynamic demands of product data for omnichannel is increasing exponentially. This is especially true for businesses attempting to support multiple stores, geographic regions and marketplaces.

Unfortunately, many businesses;

  1. Are unaware they have an issue
  2. Excuse laborious, manual and expensive processes and tools as a “part of business.”
  3. Have no idea to how to alter their current system architecture and workflows.
  4. Attempt to solve their product data issues with methods and tools that do not fit their specific needs.  

Fortunately, the answer is out there. Enterprise businesses everywhere are successfully achieving operational excellence with streamlined and lean back end operations that allow for heavy customizations and control to front end shopping experiences.

However, the first step to successfully addressing an issue it to admit you have one.

In this post we’ll discuss 3 ways to evaluate how your business handles product data and 4 instances where you may need to implement some course correction.  

3 Signs You’re Ready to Implement a Solid PIM Solution

Having worked with many large-scale brands including; Berlin, Avery Dennison, Delasco, Skullcandy, Me to We, Powell’s Books, Chuck Levin’s and Spinning.com, we’ve found several, common signs that a business is ready to assess their current technology suite architecture, revisit their operational workflows and evaluate how leveraging a PIM can help them scale the way they do business.

Sign #1: Balancing Product Data Across Multiple Storefronts, Geographic Locations and Marketplaces

Companies working to expand globally or seeking ways to optimize the way they sell across multiple stores, geographic regions, physical retail and third party marketplaces, like Amazon and eBay.

Growing brands spend a considerable time and/or require an enormous staff to launch new or update their current product catalog. It’s challenging, often expensive, and makes it tough to expand and companies can quickly fall behind their competition.

Sign #2: Inconsistent Imports for Product Data

Typically, each product data supplier provides product data via a specific system, tool, or even email.

Product Data Sourcing Examples:

  • Manufacturers
  • Product Suppliers
  • Warehouses
  • Translation Agency
  • Legacy Systems
  • Procurement Systems
  • Photographers
  • SEO/Marketing Agencies
  • Data suppliers
  • Content Delivery Network (CDN)

These inputs produce a wide range of product data types, leading to a messy retrieval and management process which initiates the need to purchase more technologies, hiring of more staff and stand up more error-prone and inefficient workflows that negatively impact the entire business (e.g., cost, time, customer sentiment, poor data quality, etc.).

Sign #3: Inefficient and Fragmented Technology Stack Architecture

If manual processes are in place, error prone data and inefficient workflows are likely running rampant across an organization.

By lacking a PIM system to govern and validate information, important data is easily outdated or lost. You’re also denying your organization the opportunity and benefits of maintaining and sharing product data across your entire commerce technology suite.

A PIM not only centralizes and sanitizes product data, but a solid PIM solution will provide an Integration Platform as a Service (iPaaS) enabling a two-way sync across all business applications including;

  • Enterprise Resource Planning (ERP)
  • Order Management Solutions (OMS)
  • Content Management System (CMS)
  • Electronic Data Interchange (EDI)
  • Master Data Management (MDM)
  • Business Intelligence (BI)
  • Product Lifecycle Management (PLM)
  • …and additional legacy systems

4 Signs You May Want to Re-Evaluate Your Current “PIM” Solution

Although many companies come to us ready to tackle product data for the first time, it’s not uncommon that we work with companies who have already have a “solve” in place.

Here are some frequent ways in which brands work to address the way they manage product data, but end up setting themselves back.

Attempt to Solve #1: Manipulating a Manual PIM

As you can imagine from the examples above, this is the most common way organizations attempt to solve their product information woes. Teams attempt to work with Excel sheets, pivot tables and cross scripting SQL. As discussed, this method is costly, prone to error, time consuming, frustrating for staff and leadership lacks confidence in data to guide their strategy.

Attempt to Solve #2: Attempting a Custom PIM

When companies attempt to implement a PIM on their own they almost instantly find themselves under water. It’s not uncommon to underestimate the depth of their product reach integrations. Teams are left, inundated with tools, half-baked integrations, broken data workflows, mounds of technical debt and wasted resources.

Attempt to Solve #3: Selecting an “All-In-One” Solution

One size does not fit all and all-in-one solutions are ridged, bloated and expensive. They lack the ability to handle the delicate mix of mitigating consumer front-end load and internal performance. Meeting you specific business needs including; customizing front end merchandising workflows, inventory and accounting back office process are simply too large and complex a software challenge.

Attempt to Solve #4: Current PIM Provider Isn’t a Good Fit

It happens, tools are selected and implemented only to find that that they don’t live up to expectations. Sometimes business purchase what we like to call a “PIM-like” product that doesn’t scale as their business evolves or does not provide all the features needed to support operations from start to finish. Either that, or companies find themselves attempting to stitch together connections or begging for the features and functionality they were promised when they signed.

No matter the case, it’s never too late to pivot and no technology and/or workflow should be too complicated if a PIM solution is a solid one.

If you need assistance, you’re welcome to reach out as we offer a free optimization consultation that will help you better understand your business’s needs and requirements. We’ll help you ask the tough questions regarding your company’s current challenges prepare you to evaluate PIM solutions that are best suited for your business.

Thanks for reading!

Being in touch with your customers’ shopping behavior and desires is the ultimate goal of any ecommerce company. However, product merchandising and marketing are often laborious, manual processes that require multiple systems and data sources to be effective. Things like pricing information, digital assets and product descriptions are often stored in separate systems and only to be forced manually inside of the ecommerce platform itself.

It is this lack of a centralized data hub from which to import, format, manipulate and publish data is why Product information Management (PIM) software was created. Not only does a PIM centralize product data across your entire technology suite (which comes with its own, separate set of benefits), but it makes product merchandising and marketing easier and more effective than ever.

By leveraging all product data stored in a PIM, a single person is capable of creating a successful campaign in a short amount of time. This is especially important during the holidays and other peak shopping periods when time is an issue, but the ROI is even higher.  

By using powerful, advanced elasticsearch parameters and bulk editing features, creating product merchandising campaigns can be as easy as identifying the relevant fields.

Real-World Example: Let’s say a retailer uses “Skill Level” as a product attribute for filtering musical instruments. By using Jasper’s advanced search feature, one person has the ability to set up 5 different holiday landing pages from two fields: “Price Range” and “Skill Level.”

Beginner Level instruments were grouped together in a new dynamically updating smart category. Intermediate and Professional Level instruments were each split into “Under $X.XX and $X.XX and up.”

The product merchandising capabilities of PIM go beyond product data, extending to categories as well. The PIM stores category data and assets as well, allowing these newly created categories to be published complete with banners and rich descriptions and SEO meta data.

Combined with the ability to schedule the publication of content, PIM is a fully-capable product merchandising tool.

Where PIM truly shines is the ability to connect with on-site search engines such as Search Spring or Nextopia. E-commerce platforms can be limited in their sorting of products, this is where on-site search providers shine. For instance, in the case of our musical instrument merchant, categories were pushed to Search Spring and their product ordering was initially set to promote based on inventory levels with the highest showing first. From there, by tracking customer interactions with products on those pages, popular items were elevated to the forefront automatically. The entire campaign from inception to publication took only a few weeks and one person to accomplish, all thanks to Jasper PIM.

The beauty of the centralized structure of a PIM is that users gain an overarching point of view into all aspects of product creation, organization and publication. The more time one spends in PIM, the more informed one becomes and the easier it is merchandise products for any occasion.

Although PIMs are currently popular among mid and enterprise businesses any business looking to streamline and scale can benefit. 

Every day as individuals and teams work to manage sourced data, inventory, item numbers, price lists, references, catalogs, SKUs, images, videos, language translations, localizations, supplemental documentation, web collateral, web pages, promotions, custom attributes and more, the product information management problem compounds.

Every time an individual or catalog of products is edited, especially at the scale and pace required to successfully sell online today, product information becomes scattered, duplicated, reformatted, error-ridden and held captive by people or applications.

Immediate Benefits of a Product Information Management (PIM) Solution

What a PIM does is allows multiple, disparate teams to unify their efforts into a seamless workflow. Back office teams can to import and manage every product data point, merchandisers can make adjustments to best meet demand. Then, Marketers can create and schedule targeted landing pages, banners, etc., and push them to multiple marketplaces and localized, international sites.

A PIM empowers businesses to quickly meet the demand of a dynamic omnichannel shopping experience, enter new markets, balance international efforts and beat competition to market.  

Unique Advantage of a Native Integration Platform as a Service (iPaaS)

If a PIM offers a native iPaaS as we do at Jasper PIM, product information will continuously sync across all business applications within a technology suite. Individuals and teams confidently use data to share with stakeholders, suppliers, manufacturers and more.

This is a key point as our iPaaS, provides a two-way sync keeping your entire stack up-to-date at all times.

Where a PIM is used to contain all the details of your product data, an Integration Platform as a Service (iPaaS) is what integrates existing applications with the PIM. This is how the PIM can push the information across a technology stack so accurate product information can be sent and received by Enterprise Resource Planning (ERP) systems, Order Management Systems (OMS), Customer Relationship Management (CRM) systems, and additional systems for cohesive omnichannel management.

 

The Benefits and Value of Jasper PIM

 

Here is a comprehensive list of the benefits we’ve heard from our clients including; Powell’s Books, Berlin Packaging, Me to We, ToyMate, Mad Dogg Athletics (formerly Spinning.com) Avery Dennison, Chuck Levin’s, and more:

  • Centralize and sanitize data
  • Enrich product descriptions and specifications
  • Track progress and product completion
  • Link images, documents and media to products
  • Categorize products and files
  • Manage upstream data and prepare it for sales channels
  • Offer vendor or affiliate portals to partners
  • Delegate product management and content approvals
  • Optimization of international sales workflows
  • Manage relationships between products
  • Create and publish product catalogs
  • Build custom product feeds
  • Format product data for multichannel syndication
  • Automate catalog creation and maintenance
  • Find everything in one central database

EXAMPLE: As Skullcandy’s preferred PIM, we enable them to sell worldwide in 6 languages and 4 currencies. Here are the benefits they’ve been so kind to share;

 

“We’re currently using Jasper as a digital PIM, but by the end of the year we’ll be expanding Jasper to be the PIM for the entire Skullcandy organization.

In addition to digital, we’ll use it for retail marketing, creative, sales, and any other teams who need product imagery or product information. It will be the first point of contact when people have questions about a product and need an answer.

In our short integration time to date, Jasper’s PIM has proven essential to our business and is highly adaptable. It is capable of meeting our needs in more ways than maybe a PIM should!” 

 

– Kinsey Butler, Manager of Ecommerce Strategy at Skullcandy 

 

Advanced Optimizations and Automation Features of a Top PIM Software Solution

Once your onboarded and products are added, barcoded, photographed, categorized, merchandised and lit up to various portals or publication channels inside your PIM, automation rules can be created that publish to a limitless number of platforms.

A top PIM software solution can also be setup to automatically aggregate sources from multiple inbound feeds. Say for example as a retailer you’d like to automatically create products that you can publish to your ecommerce store, while also setting rules so that your staff can go in and simply:

  • Review the data that’s come in from the inbound feeds or ERP ingestion pipeline
  • Massage the data, adding custom photos and pricing where needed
  • Setup merchandising rules such as categories, attributes, tags, promotions, sales, etc.
  • Define its publication channels (i.e. on which stores does this product sell?)
  • Define custom price groups & tiers or other override data like names or imagery depending on publication channel
  • Finally, decide which store(s) or output channels you’d like to publish too (and at what frequency) and the PIM takes care of the rest 

What is a PIM? 

The question “what is a PIM?” isn’t uncommon as the technology is rather new compared to well-known terms like “ecommerce platform.” 

A PIM system stands for Product Information Management; a middleware software solution that centralizes your organization’s unique product data and provides advanced features and functionality for simple management and distribution across all sales channels.

A strong Product Information Management (PIM) solution will serve as a central source of truth for all product information across every business application within an commerce technology suite. This includes things like; SKU data, product photography, merchandising, SEO meta-data, pricing information and much more.

Additionally, a solid PIM unifies workflows between back office operations and front end shopping experiences. All existing workflows starting with product data sourcing, to merchandising, to product syndication and fulfillment will function seamlessly.

This speeds time-to-market, improves internal collaboration, reduces errors and cost, boosts customer experience, improves branding and merchandising, and more. However, most importantly, it provides the ability to scale (e.g., internationally, multiple stores, additional product launches, staffing, etc.)

What is a PIM image

In short, a PIM is used to provide your overall modern ecommerce infrastructure with the flexibility and accuracy required to improve.

EXAMPLE: Products for your online store(s) are often mastered directly by hand inside a Content Management System (or another similar web-based management tool). While there is nothing inherently wrong with this, it presents challenges for multi-channel publication which has become essential for retailers who want to sell products in their physical brick-and-mortar stores and through various online channels.

A PIM can be used to publish products to Amazon or eBay and through a variety of alternative online stores that may be branded differently or contain products that are meant for different consumption audiences (such as B2C versus B2B customers).

Manage Your Product Data Once and Customize Publication Everywhere

Imagine mastering your products easily in one centrally hosted software-as-a-service (SaaS) solution and then publishing it to many places at once, automatically. This is what a PIM, in the modern omnichannel sphere, accomplishes. It is critical for mid to large sized enterprises as part of their efforts to streamline workflows and create more sophisticated information management stacks so they can easily expand into new markets.

EXAMPLE: A product is designated to be pushed to your USA store with geo-specific assignments including; English description, US currency, local photography, specific PDFs, and so on. However, this same product must show up on your Brazilian store with a Portuguese description, price displayed in Real, with customized creative assets, and any other supporting information that may best resonate with that target audience.

Having a geo-specific strategy is essential to success throughout the entire year. This means you must have the ability to easily tailor web pages, banners, ads, product information, pricing, etc.) across every custom storefront and each sale channel. this can prove exceptionally challenging, especially for mid-market and enterprise businesses with large product catalogs, multiple stores and numerous, targeted promotions.

A PIM is what enables teams to be able to accomplish these types of initiatives. It is especially imperative for brands who wish to successfully internationalize and manage translations, localizations, currencies and languages.

Recently, during Bigcommerce’s MAKE IT BIG Online Conference, Tracy Wallace (TW), host of the video and Editor-in-Chief at BigCommerce, sat down with many commerce thought leaders including;

Among these industry leaders, our very own Jon Marsella (JM) CEO of Jasper PIM discussed the ever changing technology landscape. More specifically, the SaaS technology evolution and how Product Information Management (PIM) integration streamlines information from multiple back office systems leading to company growth and success.

TW: Jasper PIM, if you are not familiar, they’ve created a PIM solution, they have a systems integrator background. Also, they work with some crazy, cool brands helping to reduce the complexity in their ecommerce operations. Whether that’s B2B or B2C. On the B2B site it’s like Clarion and Avery Dennison. On the B2B side there’s Skullcandy. You’ve been in the ecommerce industry for a long time. How has it changed and how is it shifting?

JM: What we’ve observed over the past ten years is that ecommerce has really matured and for us we started when ecommerce was just really getting started. At that stage we found that a lot of merchants were developing their own systems and it was a really unsophisticated landscape in terms of packages and platforms. A lot of merchants were trying to solve problems themselves. Many of them were quite technical and hands-on so they would build their own sites in WordPress.

TW: You needed to be then.

JM: You absolutely did, yes. So you need to either be enterprising or get a big agency behind you. It has definitely matured so now we have all these great platforms and technologies. Now we’re starting to see that the industry is starting to consolidate and we’re seeing that some of the SaaS players are really starting to come together and putting more unified solutions together. Merchants are getting better and better solution platform opportunities without having to make that big investment and take that leap. So things are getting a little bit more affordable for them but there still are some challenges and gaps that we see there.

TW: So you work mainly with large organizations and I’d imagine a lot of these folks have been online for a while or have had operations for a long time. So they come from that background of having created their own solutions or having experience with that. How do you educate them or bring them along to the newer stuff that is happening now?

JM: Let me tell you that is challenging. I can say it has been a process for some of our customers and prospects. So yes, you’re right. A lot of the clientele we served are large enterprise merchants or mid-market merchants and they had big, sophisticated back office systems. So they’ll have dynamics and Oracle and SAP. They are used to, in many cases still used to, it’s more control. Their IT departments want a certain amount of control. Leadership doesn’t want to have a lot of dependency on what they perceive in the SaaS space as maybe too many different throats to choke or too many fail points. So there’s a lot of challenge there, but what we’re finding now though is that as these SaaS players are getting more sophisticated and consolidating and have better toolsets and offerings. You think about the past five years how much it has changed. How many of these platforms now are more robust, they have more features and more tools, they integrate with your systems. They just integrate better with what you naturally and organically have. Getting back to your question, you take the large scale mid-market customer who has Oracle or SAP back office you educate them and say take a bit of a risk, take a test or sample of your audience or market. Try out a SaaS offering. Integrate it deeply and connect that nice piece of middleware and connect that with a PIM, a Product Information Management System that we produce. That entire solution set then empowers the customer to start using SaaS platforms and not just shopping cart platforms, but other SaaS technologies. So you can still have your super secure deep office environment and it is protected and so on. On the front end you’ve got a lot more malleability and fluidity.

TW: It sounds like you’re educating these folks on a lot of new tech stack or more modern tech stack.

JM: It does, what we’re really trying to do is take some of the mid-market solution set and bring it more down market and say if you don’t have the big back office experience, you’ve got a little more lightweight ERP accounting platform. You’ve got a lightweight, more modern SaaS inventory system. What we see in the industry is the need to be sort of in the middle of that and connect these systems together with a really malleable front end and shopping environment. Since we’re all synergistic, everyone plays together really well. So that solution now for the merchant is really tightly integrated from a control standpoint. Some of the customers get a really good sense of “Hey I can still have a good measure of control over these things and I can also have some accountability”. Depending on if they partner with us to provide some of that accountability and how do we put these things together and solve some of these problems.

TW: Do you see or think that need for speed and innovation in the market right now is just massive? Amazon is the 800-pound gorilla in the room always kind of pushing. Do you see the need for speed and innovation on the marketing side of these organizations kind of being a push for some of the guys that are IT and are really looking for more control?

JM: Definitely, I think that’s where we found most of the friction between marketing and IT and those sort of differing needs. I think what we’re getting and finding though is the IT and back office teams, as they’re starting to adopt SaaS and moving away from on-premise, as they identify that there are some really great platform solutions that they don’t have to host themselves. They’re starting to fall in love with cloud and starting to get that done properly still secure. The shift, we’ve seen it happen really over the past five years I’d say. Prior to that there was a lot of resistance so we’re still educating merchants and saying “you guys may want to consider letting go of some of these big systems”.

TW: This allows the IT team to not be the tech dead-center right? It allows them to be part of the innovation and moving forward.

JM: Absolutely, right. Along with that loss of perceived control they now gain control of a different way because now what they’re looking at is the systems that bind the systems together, rather than having to control that one behemoth system. If it goes down it’s all on them. So the business is looking at how they don’t have to be attached or tied to that IT control center because at times it is not healthy for the marketing team or the business as a whole.

TW: Right, let’s talk about some of those integrators. So, Jasper PIM had a background in system integration and you guys have built a fantastic PIM, which I’m going to ask you about in a little bit. You guys work of off APIs on modern SaaS technologies. Can you talk a little bit about the importance of APIs and about how these APIs give IT guys a little bit more security and control?

JM: Yes, so I would say that eight out of ten times we’re on a phone call we get a question from someone in IT asking about our API, about the other APIs that we’re going to be connecting with and about how tested are they, how robust are they, what their rate limits are, things like that. It’s becoming this constant. We’re spending a lot of time talking about the importance of having the right APIs in place. Not just the fact that they’re feature-rich, but they’re integral, they’re robust. That the people that have developed the APIs have thought about all of the different ways that systems integrators can break this thing. Typically, that a myriad of ways, but generally it is on things like “I want to model more of an enterprise context, I want to set up a staging environment and see what happens if I throw a bunch of load at this thing and will it respond properly. Does it have integrity issues, and so on and so forth.” The APIs for all of the various systems that you’re going to be connecting with are key.

TW: So those APIs seem like a very important conversation with a lot of these IT folks.

JM: Absolutely.

TW: I don’t know if you work much with the marking side at a lot of these places, but on the marketing side are APIs known or talked about a lot?

JM: I would say not as much, they’re definitely aware of the APIs, but not as much as the IT group.

TW: Sure, let’s talk more about this PIM then, I want to use Skullcandy as an example. I know you guys are incredibly excited about Skullcandy . To give everybody a little bit of background here, Skull Candy is using the Jasper  PIM essentially as a single source of truth. So, pushing product information out to a variety of localized international sites, as well as off to marketplaces. I also walk around the airport and see all this Skullcandy  stuff and am like “They’re suing PIM too; I know they are”. That kind of model, where you’re using the ecommerce site as kind of a cog in a much larger wheel, it reminds me of this commerce as a service thing that we’re hearing lot more about. Can you talk a little about what Skull Candy is doing, why it is so helpful for them, and maybe how others can get in that mindset?

JM: Yeah, I think so one of the big transformational shifts with other platforms they’re moving off of and on to has just been an empowerment, with not only having the central source of truth in the PIM, but having one that enables them very rapidly to connect to multiple markets and manage multiple languages and currencies. So it’s a platform for scale if you’re a merchant that wants to scale form five million a year to ten million a year, from whatever stage you want to be at from one to two. Everyone has aspirations, you know, let’s double, let’s triple, let’s increase our footprint and so the solution as a whole, and what they’ve identified is that it has empowered them to get new markets up and running very quickly, but with integrity. I mean it has been tested through and is working really well. It has been quite a success.

TW: So a lot of it then is about the innovation, the quick go to market but you want to make sure you’re not messing up the backend processes that have made them so successful to being with.

JM: Yes, correct you are. Again, so what we find, commerce as a service. Mid-market customers are not typically going to go into the back end of a shopping cart and manage their orders and manage those things manually, especially not to scale. This is what is often happening and is often what becomes a bottleneck for merchants. So, if you bring all that content together and tie it in with your back office, which in many cases is already working. So, a lot of merchants don’t want to mess with their back end, maybe they’ve invested a lot in it. They do want to be nimble on the front end. We, or others, there needs to be this piece in the middle and is really connecting everything, its professional, it’s an enterprise environment. Yet, it also allows us to connect to those commerce as a service platforms that are really good at not just being tender but being the fact to the customer. Right, and handling all of that load and demand, all of those things that typically, in your holistic environment when you’ve got your IT department sort of controlling everything, you’ve got one big platform. That big platform is trying to manage all your inventory, it’s trying to manage all of your accounting stuff, all of those elements as well as its trying to be the front end of your commerce platforms. So, often times the whole thing becomes way too rigid and you can’t modify it quickly enough.

TW: Right, so this commerce as a service model seems like it is empowering the marketing team to do what it does best, grow, as well making sure the IT guys have the control that they need and that a system in place to make sure the business is running properly.

JM: Absolutely.

TW: If there is one thing everyone that is watching should take away from this, what is one piece of advice you might give?

JM: I really like to challenge my customers, prospects, and the industry as a whole to really think about investing in not just systems, but invest in people, process, invest in new technology, prototype tests. Take risks, take calculated risks, iterate quickly. Yeah, the one thing I’d really like to just tell everyone is just go for it.

TW: Yeah, and for you, you founded Jasper PIM. What gets you so excited about the changes in the industry that are happening now? Every time I see you, you’re pumped.

JM: Yeah, wow that’s such an awesome question. I think that what really gives me the most rise is seeing merchants’ eyes pop open when they’ve seen that expansion happen in front of their own eyes. Form their perspective and from our perspective. They’ve really seen transformation; they’ve seen their growth double. For me, what gets me out of bed and helps me keep Jasper moving forward is just seeing merchants succeed. We live or them to succeed in that sense.

TW: Final Question here, is a lot of the folks watching right now are probably in this scaling moment. Probably facing the same difficulties that a lot of the folks you talk to are facing. When they say they’re having trouble with, I’m not even sure what to say, a lot of times they can’t even verbalize it. What kind of advice before you move into the tool selection might you offer?

JM: So with a systems integration background our goal is to always work with the customer and try to find if there’s a way we can help them on the business side too. A lot of times the tools are not failing them. It can be a bit of a grass is greener situation where they’ll say “Hey I’m on this platform and my sales are flat, what can I do? Why is that?” A part of that is to loom at their business challenges, but also to look at their business systems and say “We’ll here’s a few ideas as to how you can be more lean, nimbler. What are your goals, what are you trying to accomplish? Do you want to double your growth? Well, this is how you can go about doing that.” We’re a Software company, and we’re a Product Information Management System. Because we’re living in the middle we’re always trying to figure out how best to help this customer navigate the sea of bits and pieces here and there. It’s a really complex problem.

TW: Well thank you so much for being here with us today. If you want to know more check out Jasper PIM John writes blogs there and for use here at BigCommerce. He is on my speed dial for complex and complicated stuff. He is always having the most sophisticated ecommerce conversations so please check him out.

Create the Perfect Platform with a PIM

SaaS, or Software as a Service, is a third party provider that hosts applications and gives consumers access to them from all over the internet. A quality PIM is essential for creating a versatile multi-channel SaaS platform. Many business professionals often wonder about the intricacies of re-platforming. Whether you’re a wholesaler, distributor or manufacturer it can certainly be challenging when you’ve been using the same (and often outdated) tactics for a long time. The benefits of transitioning, however, are just too valuable to pass up.

Reduce Internal Costs

Running an operation no matter the size or industry incurs costs, and one of your main goals is to cut those costs wherever you can. One of the biggest money wasters is time, without efficiency money is wasted completing tasks that competitors could complete in a fraction of the time with a well-structured PIM.

Consider investing that expensive time into learning how to channel your data into one easy-to-use platform. Too many people are still caught in an unhealthy condition of print and digital data when it can all be managed from one centralized location. And for a much, much lesser price.

Grow Your Enterprise

It’s no secret that saving time and money in one area means you can re-invest those resources in new, productive ways. Why not use the savings allocated by a PIM to create valuable contacts and business relationships? Business professionals, retailers and consumers all benefit from a SaaS.

It all comes down to the data: Business professionals need to know you are easy and profitable to work with, retailers want an impressive and well-organized catalogue and consumers want their dreams and needs met through an easy shopping experience. Replatforming your management system can erase your competition from the picture.

Get Extra Perks

Many people see and use PIM solely as a solution to organize data. The features don’t stop there. Cutting-edge SaaS often include perks specifically designed for people you work with. Not only can you communicate seamlessly with professionals in your industry, but features can also help you design an concise and great looking catalogue. You can pull information from other databases (even from records that are not your own), store an almost infinite amount of files and analyze automatically generated graphs and statistics.

Taking the leap to find out all that is open to you in the PIM environment can be a huge turning point for your business. You might be surprised at how much the digital applications have transformed in the recent years. And the way technology is evolving may mean being decades behind the norm just by sticking with a slightly outdated system.
While taking the time might not seem cost effective at first, the money you will save in the long run from this investment might well be the first step in the next phase for your organization’s life.

Professionals in all industries are learning how SaaS can transform their business for the better by reducing costs, opening the door for new business opportunities and giving them access to an ever-evolving world of useful features. Replatforming may have its challenges, but the endless benefits vastly outweigh them.