PIM: Stand Out in the B2B Market
Improve Your Customer Relationships Nothing is more important in the B2B world that having solid relationships with your customers. And coming in at a close second place is good quality product data. Not only do customers want to be able to quickly find their requirements, but industry professionals often see a product catalog as an indication of how easy a company is to work with. Rich product data, multi-media assets, cut sheets, user manuals, instructional videos, multi-language descriptions, all at their fingertips. It’s not just wanted by today’s buyers, it’s expected. A lot of the success of a wholesaler comes down to the simplicity of product research and having a partner that facilitates an easy buying experience, and having an accurate product catalog not only strengthens brand image, but also builds relationships and gives both you and your trading partners the ability exceed customers’ expectations.
Make the Right Impression
One small mistake in your catalog can create a world of trouble. A wrong SKU number, incorrect pricing, poor images or incorrect product specifications can create headaches and added costs for your retail partners, not to mention fines for you, the distributor. The PIM provides a single source of product truth for guaranteed accuracy, and also has the ability to set rules and validations based on the completion stage of each product and its readiness to be published to each channel. The auto-publication capabilities of the PIM also dramatically reduce the amount manual input needed to populate each of your sales channels every day. The result? No fines, better sell-through, better profit margins through internal efficiency gains and the ability increase your customer base without creating internal chaos.]]>