eCommerce integration with BigCommerce and NextopiaIn 1958, Chuck Levin opened what would later become one of the largest independently-owned music stores in the United States. Throughout its long history, Chuck’s impressive single location just outside Washington, D.C. has been enjoying obsessive customer loyalty at a level many retailers fantasize about. While the legendary bricks and mortar store had achieved healthy sales volumes and strong P&L performance for many years, its online channel was greatly suffering. It’s typical for small and medium-sized enterprises (SMEs) to avoid large scale technology projects simply due to fear of the unknown, and our role as a vested technology partner is to mitigate these fears and transform the technophobia into opportunity.
Customizable eCommerce IntegrationOur job involves developing lasting and valuable capital assets by helping organizations invest in systems and automation. This requires hand holding. It involves operating closely with stakeholders side-by-side from a position of trust; making sure we always have their best interest at heart. The mandate is to become ambassadors of their investment and to devise and oversee a solid initial 3 Year ROI plan. Online commerce in the modern landscape also involves healthy capital expenditure, a lot of time and energy, patience, and above all: passion. Implementing eCommerce integration requires investment, too. Often these projects (such as eCommerce integration with ERP) induce an uncomfortable level of risk for our clients, however, if carefully planned & executed with the right partners, these endeavors always prove to be incredibly mutually rewarding.
The EngagementIn early 2014 we were engaged by Chuck Levin’s to produce a rich & robust commerce platform that could power their online retail channel. To do this we needed to foster some solid new partnerships. We spent a great deal of time vetting a number of competing industry solution providers. The result was a great partnership between two platform offerings — for smooth eCommerce integration — which is simply the best-in-class.
Online Shopping Platform – BigCommerceHaving become utterly disenfranchised with the over-engineered bloatware that is the Magento Enterprise platform, we elected the more elegant BigCommerce as our new lightweight yet fully sophisticated SaaS shopping cart partner. This was done in favor of Shopify, Volusion, and LemonStand. Each of these other offerings had similar price points, feature sets, and overall value propositions. Our decision was based upon many factors, but to summarize the most relevant, they were as such:
- Modern, powerful, feature-rich API This was vital to the success of deployment and eCommerce integration with our middleware ERP and PIM systems (PIM = Product Information Management). Our PIM needed to rely heavily on the BigCommerce API and communicated together perpetually in a high volume capacity (i.e. 150,000+ SKUs) to master products automatically with speed and accuracy. During the prototyping phase, our engineers really gave their API a beating; slamming it with load tests, integrity tests and experiments in fault tolerance to achieve a smooth PIM eCommerce integration. We concluded that BigCommerce simply had the best API available for our needs.
- Strong Onboarding Program From the onset, our eCommerce integration project was taken seriously and met with excitement by every BigCommerce team member we spoke with. The initial overall support we received is something we’ll talk your ear off about to the point of boredom. Yes, it’s that good. Mirrored in excellence to that of another of our valued partners: Nextopia. More about their offering is found below.
- Legendary Customer Support In contrast to the often poor and expensive $$ support we typically receive from Magento, each time our developers spoke to a BigCommerce support representative it was an extremely positive experience. Our service plan was merely at the non-enterprise tier, and one might expect their support tickets to be handled in lower priority as a consequence of that. With our eCommerce integration solutions, instead, the resolution to each issue was handled ridiculously fast by quality individuals who were astute and had a positive and pleasant attitude.