E-Commerce platform wars: Making the right decision to ensure business success
E-commerce platforms are competing for your company’s business. Here’s how to make the right choice There was a time when choosing the right eCommerce platform for your business was a relatively easy task. Back in the mid-2000s—a lifetime ago in the world of digital commerce—there were only a tiny handful of platform providers to choose from. Think the likes of Shopify (which launched in 2006) and Magento (that made its debut in 2008). BigCommerce would launch a year later, followed by a plethora of platforms that catered to both business-to-consumer (B2C) and business-to-business (B2B)-focused organizations. Now, the choices for eCommerce businesses are vast. WooCommerce, SAP Hybris, Oracle Commerce Cloud, SalesForce, commercetools and other competitors have joined the likes of those early eCommerce trailblazers. Organizations now have more choice than ever; that also means headaches when attempting to assess each platform’s utility, customizability and applicability to their business model. Indeed, the highly-documented ‘eCommerce platform wars’ have been raging for years, with no single vendor able to completely outflank and defeat their industry rivals in the way that Google or Facebook have managed in the search and social media sectors, respectively (and whatever other technology field they happen to be trying to invent or dominate as of the publishing of this article). But organizations and their IT and marketing departments are wise to rise above the fray as they make a choice that could effectively make or break their eCommerce business. Today’s consumers are savvy and demand an optimal experience when interacting with any company online, particularly when it comes to purchasing goods or services. Your choice of eCommerce platform will not only define your customer service experience when making purchases, it will also largely dictate ongoing customer and community engagement.