It’s an exciting time to run an eCommerce business
Shopify, or BigCommerce, it’s never been easier to sell products or services online. Whether your customers are around the corner or across the world, rapidly-evolving digital technology empowers organizations of all sizes to reach new market segments on a limited budget and with minimal staff. But if expansion is the goal of any growth-oriented organization, managing what comes next can pose a potentially crippling administrative burden. Consider this scenario: your organization has a robust regional eCommerce presence, and has been selling its products across a defined local market for a few years. Revenue growth is on an upward trajectory, your product line is expanding and organic inquiries are even beginning to pour in from overseas prospects. Business is good, in other words—maybe too good. At the same time, questions being to swirl around managing key logistical challenges. Determining how to handle basic administrative functions such as controlling product information across multiple channels has become nightmarish. Distribution is always a question mark, particularly in markets where you have no previous footprint, but growth is only fuelling uncertainty on that front. Beyond considering how to manage warehousing—an issue for virtually every retailer—managing product information across various facilities to ensure seamless order fulfillment is turning into an arduous task. And this is only the beginning. Expect these stressful business demands to only continue mounting every time you need to update product information or add a new SKU to your rapidly-expanding product line. If these challenges sound familiar, you’re not alone—in fact, you’re in rarified company.