Global eCommerce Shopify Unite Partner Conference 2018 Recap
(https://www.shopify.com/enterprise/unite-2018). Instead, we’d like to share some key takeaways of Shopify Unite 2018, and about the Shopify partner eco-system in general.
We’d like to share some key takeaways of Shopify Unite 2018, and about the Shopify partner eco-system in general.
Bringing Commerce to Everyone, Everywhere
“It actually made a lot of sense for us to have Unite in Canada.” Shopify CEO Tobi Lütke shared with the mostly non-Canadian crowd during his keynote; calling out the vision and culture his company shared with that of the True North: a place of diversity and inclusion, tolerance and acceptance. “The future of global eCommerce as we envision it has more voices, not fewer.”
Powerful words in today’s ever polarizing world. Tobi obviously landed that message to tee up Shopify’s vision of breaking down borders for their merchants. Shopify’s vision is to make its platform truly global, and that vision was supported by many product and feature announcements. The company understands the need to enhance its platform – which will now be available in six languages – for both the Shopify customers who started as small-scale entrepreneurs and are growing and for the enterprise market they target with the Shopify Plus platform.
As an SaaS Product Information Management solution, Jasper PIM provides solutions to help merchants in global eCommerce scale their business into a thriving global enterprise. The focus of Shopify is to build a platform that can support growing global businesses — including new native features such as eCommerce PIM software to tackle growing pains of growing merchants, it’s exciting, to say the least!
Building a Partner Eco-System
A conference is only ever as good as its audience and the passion it brings to the table. That passion was strong with the Shopify Partner eco-system during Unite! You simply had to be there to see the excitement and the energy of Technology and Agency Partners coming together from across the globe to share insights and help solve merchants’ challenges in global eCommerce. The Jasper team witnessed this first-hand during our own Shopify Unite social event at the Northern Maverick Craft Brewery in the heart of Toronto. How could we not host something special when Unite was happening in our own city? A select group of partners came together to bond, share industry best practices, and sample some of the city’s greatest craft beer.
The entire conference had a very comfortable vibe – in part due to the beautiful weather which was a nice change from the frozen rain storms just two weeks earlier. Several partners have described Unite as more like a summer camp than a traditional conference, which shows the great atmosphere at Unite and within the eco-system. During all this, it is only fair to congratulate the Shopify team for their views on global eCommerce. It is simple enough to preach inclusion and transparency, but the on-going engagement and soliciting of feedback by the Shopify team at numerous side events and office hours shows a genuine partner obsession.
At the end of the day, there was lots of networking, several exciting announcements, and now Shopify and their partners need to put words into action! Together we will be building an evermore efficient path for merchants to truly take their business global. That growth into different markets and across several languages and currency regions will rely on consistent product information. The consolidation and publication of your data can quickly become a crippling administrative burden.
To succeed in the global eCommerce sphere, you’ll need a powerful eCommerce platform like Shopify Plus and a robust yet flexible eCommerce PIM software. The Jasper PIM team is here to help! Feel free to reach out to us to request a demo. Do you want to relive Shopify Unite and all of its exciting announcements? Check out the keynotes on the Shopify Blog and browse the Shopify YouTube Channel to watch recordings of all the break-out sessions.